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A New Era in PR: Embracing Social Media Before it Breaks You, Shadow Day and APR Pinning
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3/28/2017
When: 03/28/2017
11:30 AM
Where: PPA Event Center
2105 Decatur Street
Denver, Colorado  80211
United States


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PRSA Colorado’s March Luncheon, A New Era in PR: Embracing Social Media Before it Breaks You, Shadow Day and APR Pinning

We all know that well-known verse “video killed the radio star,” and in today’s age it has been argued that social media has killed public relations. That doesn’t have as catchy of a ring to it, but it’s important to know how media has gone from print, to online and now social media.

Most of all, we need to know how to embrace, transform and strive in this ever-changing industry. With new applications of social media on the rise – can you navigate your way around a photo story or live feed? Plus, let’s not forget those platforms that didn’t quite make the cut for users. What made some platforms successful for storytellers, while other platforms were lost in the crowded app stores?

As public relations professionals, we need to arm ourselves with the best tools out there. Social media provides us with the unique opportunity to be part our of audiences’ community and join the conversation in real time. While we might not always agree with what is said on social media, we need to put ourselves out there to add our side to the story or even start the conversation. In addition to reputation management, social media is fun, it’s real and it’s happening now. So make best friends with that little blue bird, share your brand story and make a real-time video with your smart phone, then click “send.”

In addition to our luncheon panel discussion, we’ll have Shadow Day and APR Pinning. We can’t wait, and hope you join us.

Welcome to the future of public relations.

What:   PRSA Colorado's March Luncheon, A New Era in PR: Embracing Social Media Before it Breaks You, Shadow Day and APR Pinning
     
When:   Tuesday, March 28, 2017
    11:30 a.m. - 1:30 p.m.
     
Cost:   Members: $35 (early bird by March 24) - $45 late
    Nonmembers: $50 (early bird y March 24) - $60 late
    Student: $30 (early bird by March 24) - $40 late

PRSA Colorado
12011 Tejon St., Ste. 700, Westminster, CO 80234
(303) 920-0176, fax (303) 458-0002
info@prsacolorado.org